BRANDCRAFTING FOR THE BOLD.
Designing brand identities for small businesses on a mission to break free from obscurity and earn the trust and recognition they deserve.
YOUR BUSINESS IS SOLID.
BUT YOUR BRAND ISN’t.
If this resonates with you, you’re not alone. Through my E.Q.U.I.P. process, we translate your brand’s story into a clear, compelling identity that connects emotionally with your target audience earning trust and reputation.
Remember:
Your logo is not your brand.
Your business is not your brand.
You sell a product or service.
But people buy emotion.
Brand identity exists to bridge the emotional gap between your business and your audience to make you the easier and obvious choice for customers.
THE “EQUIP” PROCESS
MY E.Q.U.I.P. PROCESS (outlined below) USES A STRATEGY-LED FRAMEWORK TO DISCOVER THE TRUE FOUNDATION OF YOUR BUSINESS STORY AND BUILD A BRAND IDENTITY THAT STANDS OUT. PROJECTS TYPICALLY TAKE 6-8 WEEKS.
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We define the strategic foundation of your brand before a single design decision is made.
Clarify purpose, vision, values, and long-term goals
Define success metrics and constraints
Align on audience, positioning, and business objectives
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We dig deep to uncover the raw truth, story, and substance behind your brand.
Brand questionnaire and discovery workshop
Competitive analysis
Identify core differentiators and emotional drivers
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We combine the foundation we discovered with creative direction.
Positioning statement and brand narrative
Moodboards, tone, and visual direction
Alignment on what the brand should feel like and why
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We design and build the brand identity system with intention.
Logo design and supporting mark system
Color, typography, and visual language
Real-world application across key touchpoints
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We equip you with a complete, usable brand system ready for real-world growth.
Brand guidelines with usage rules.
Final asset delivery and handoff
Support for launch, rollout, and next steps
Client Reviews
“We recently needed help with our branding, and Charlie Allen knocked it out of the park. He is an artist in the truest sense of the word. He listened to our goals and needs, drilled down to find out more about what would make sense for us, and came back with several amazing options before we moved forward on one. He even gave us an education on the history of design and how to apply it to our business for positive results. Above and beyond! The end result is digital masterpiece that will help us propel our business forward as we grow. Simple, scalable, elevated, and distinct. If you are on the fence, JUMP!!.”
— Jesse B. - Real Estate Agent“Charlie is a genius. On our initial call, he heard everything I said, even the smallest ideas and took them and made them into a brand that I couldn't even have dreamed up. All of my ideas were heard and he took them and just expanded up upon them in the most creative ways. 10/10 recommend, his natural talent and skill set are impeccable.”
— Julia U. - Entrepenuer (Lifestyle)“Charlie assisted me with my logo for my business Re_Up_Vintage. I have been familiar with Charlies work for years as he was known as a fantastic artist and a guy with a great personality who is easy to get along with. Charlie took my idea for a logo and knocked it out of the park. He was patient (I changed my mind a couple of times) and created a logo better than I expected. I highly recommend him, he is a real talent!”
— James S. - E-Commerce Business Owner