Line drawing of a cherub with wings playing a bow and arrow, depicted in a vintage style with red lines on a white background by Charlie Allen Design Co.

Creative partner for brands who are done being overlooked. 

Through a strategy-led process, I build brand identities for founders and operators who know their business deserves to be taken more seriously.

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  • Multiple packets of Ramune Japanese carbonated candies with pink and white burst background, black and red Japanese characters, and a logo featuring a stylized snake or dragon.
  • Collection of marketing presentation slides for a brand named 'Newsty', showcasing logo design, brand overview, marketing system, trail guide, and brand growth imagery.
  • Two podcast hosts, a woman and a man, engaged in conversation in a recording studio, both wearing headphones and sitting in front of microphones.
  • Three young women embracing and smiling together on a city street, with a filter and a design overlay featuring a red phoenix, text "A F T R E D E N," "E S T 2025," and "Anno Domini."
  • Two bottles of EQYSS Landshark grooming spray, one green labeled 'Clean & Protect' and one blue labeled 'Deep Clean & Protect,' placed over Landshark-themed paper with a cartoonish aggressive dog logo and the text 'EQYSS LANDSHARK'.
  • Black and white photo of people sitting on grass with their feet visible. On the grass, there are cans and bottles, including a can with yellow text reading 'FIND YOUR NORTH.' The image features a white overlay with the words 'Marketing Newsly 2025' and decorative elements.
  • A denim jacket layered over a white graphic T-shirt on a wooden surface.
  • Modern office reception area with a marble desk, dark wall with the logo 'The Blantons Real Estate Team', and a large window with natural light.
  • Close-up of a grilled steak with grill marks and steam rising, with a black background.

DESIGN SYSTEMS TO HELP YOU GROW

  • Brand Identity Design

  • Brand Strategy

  • Brand Guidelines

  • Print & Collateral

  • Brand Consultation

  • Logo Design

  • Positioning & Messaging

  • Packaging Design

  • Custom Illustration

  • Brand Toolkits

GREAT BUSINESS. FORGETTABLE BRAND.

Customers can't see what makes you different, so they default to price comparison. You end up ignored, while a weaker competitor with a stronger brand wins the sale. That's not a design problem. It's a clarity problem — and it's exactly what we fix together. My E.Q.U.I.P. process starts with strategy, not a sketchpad. We uncover what your business actually stands for, then build an identity around that truth.

BOOK A FREE DISCOVERY CALL
BOOK A FREE DISCOVERY CALL
SEE MORE WORK
SEE MORE WORK

THE “EQUIP” PROCESS

My E.Q.U.I.P. process is how we get from where you are now to a brand that actually works. I start with strategy. Uncover what makes your business different. Build the identity around that. Then give you everything you need to use it confidently. Most projects take 6-8 weeks start to finish.

  • Together, we define the strategic foundation of your brand before a single design decision is made.

    • Clarify purpose, vision, values, and long-term goals

    • Define what success looks like for your business

    • Align on audience, positioning, and business objectives

  • We dig deep to uncover the raw truth, story, and substance behind your brand.

    • Brand questionnaire and discovery workshop

    • Competitive analysis

    • Identify core differentiators and emotional drivers

  • We combine the foundation we discovered with creative direction.

    • Positioning statement and brand narrative

    • Moodboards, tone, and visual direction

    • Alignment on what the brand should feel like and why

  • We design and build the brand identity system with intention.

    • Logo design and supporting mark system

    • Color, typography, and visual language

    • Real-world application across key touchpoints

  • We equip you with a complete, usable brand system ready for real-world growth.

    • Brand guidelines with usage rules.

      Final asset delivery and handoff

    • Support for launch, rollout, and next steps

THE PERSON BEHIND THE PROCESS
THE PERSON BEHIND THE PROCESS
A collection of various style logos and illustrations on a dark green background, including text and symbols such as lions, triangles, and stylized fonts by Charlie Allen Design Co.

Client Reviews

Testimonial profile, Jesse Blanton of the Blantons Real Estate Team

“A digital masterpiece that will help us propel our business forward as we grow. Simple, scalable, elevated, and distinct.”

— Jesse B. - The Blantons Real Estate Team
Testimonial profile, Julia U, entrepreneur and business owner

“All of my ideas were heard and he took them and just expanded up upon them in the most creative ways. 10/10 recommend, his natural talent and skill set are impeccable.”

— Julia U. - Entrepreneur | After Eden
Testimonial profile, James, owner of ReUp Vintage Clothing

“Charlie assisted me with my logo for my business Re_Up_Vintage. I have been familiar with Charlies work for years as he was known as a fantastic artist and a guy with a great personality who is easy to get along with. Charlie took my idea for a logo and knocked it out of the park. He was patient (I changed my mind a couple of times) and created a logo better than I expected. I highly recommend him, he is a real talent!”

— James S. - Re_Up Vintage
BOOK A FREE DISCOVERY CALL
BOOK A FREE DISCOVERY CALL

You know what your business is worth.

Let's make sure everyone else does too.

Book a free discovery call
Book a free discovery call
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LEARN MORE