THE BRIEF
Fusion Innovation: Urban Graffiti Eats melds Eastern culinary traditions with contemporary dining experiences, creating a unique fusion that appeals to the modern palate looking for something beyond the ordinary.
Eastern Inspired, Modern Executed: While drawing inspiration from traditional Eastern flavors, the execution is decidedly modern, offering a dining experience that's both respectful of its roots, yet edgy and forward-thinking.
Raw Authenticity: Embracing a raw approach, the brand peels back the layers of the sushi industry, offering transparency in food sourcing and preparation, which resonates with diners seeking honesty and authenticity in their meals. Visually differentiate from traditional American Japanese and Sushi establishments but keep true to Eastern appeal.
Innovative Dining Atmosphere: The setting at Urban Graffiti Eats is where the fun, laid-back vibe meets a desire for something new, making it not just a place to eat, but a destination for an immersive, engaging dining journey.
MOODBOARDS
Inspiration and Direction: They visually communicate the essence, style, and feel that the designer aims to capture in the logo. Moodboards help in setting the tone and aesthetic before any actual design work begins, ensuring everyone involved has a similar vision.
Collaboration Tool: Moodboards facilitate communication between the designer, the client, and other stakeholders. They provide a platform where ideas can be discussed, refined, or pivoted based on visual cues rather than abstract descriptions.
Exploration of Concepts: They allow for the exploration of different themes, colors, textures, and typography that could be integrated into the logo. This exploration helps in understanding what fits best with the brand's identity or product.
Reference Material: Moodboards act as a repository of inspirational images, fonts, color palettes, and perhaps other logos or design elements from which the designer can draw inspiration or directly incorporate elements.
Brand Identity Alignment: By collecting images and styles that resonate with the brand's values, target audience, and market positioning, moodboards help ensure that the final logo aligns well with the overall brand strategy.
Nori PRJKT's brand identity effectively communicates its values of accessibility, modernity, and a focus on the quality of sushi without the upscale pretension. The use of consistent visual elements across various touchpoints ensures brand recognition and loyalty, while the innovative packaging and interior design set it apart in the competitive sushi market. This identity not only reflects the brand's ethos but also positions Nori PRJKT as a leader in redefining sushi dining, making it appealing to a younger, urban demographic and those seeking a less formal dining experience. By embracing a narrative of continuous improvement and sustainability, Nori PRJKT invites diners into a journey of culinary exploration that is both authentic and refreshingly approachable, setting the stage for a brand that can evolve with its audience while staying true to its roots in Japanese cuisine.